I Want to Sell My Home in Mackay
OK, so you’ve Googled Sell My Home and you’re in Mackay. What now? Sure, you can go down the path of selling your home yourself, but that is very risky. Let me tell you why.Sell My Property – the DIY option
When a buyer seeks to purchase a home they often look for ‘faults’, or reasons why the property should be valued at a much lower price. Typically, an experienced agent will spot this tactic and have a range of answers prepared for the intended buyer. On the other hand, if you are the homeowner and you face a buyer, this conversation can become awkward and feel like a personal threat. If the buyer ‘feels’ friction between the homeowner and themselves, this often leads to the buyer walking away. We’ve seen cases where the buyers refuse to make an offer because they don’t want to offend the seller (homeowner).
Another common issue is the sellers lack of local market knowledge. In some cases, we see the homeowner agree to the first offer they receive, and often, the offer they receive is under market value. Understanding recent sales in your area, as well as upcoming development and infrastructure can impact the value of your property.
There are other costs and factors you may need to consider, such as, getting quality photos taken of your property, styling the property professionally for sale, signage, flyers, etc.
The Art of Negotiation when you sell a property in Mackay
Your personality will determine whether you are a natural-born seller and negotiator. Are you the kind of person who has a good ‘poker-face’? What would happen if the buyer tried to ‘lowball’ you with a sub-par offer? Do you understand the art of negotiation? Having an impartial, non-judgemental, professional sales agent in your corner is worth the small commission fee.
Minimum Requirements for Selling Your Home
- Clean and Styled Property
- Real Estate Website Listings
- Professional Photos
- Market Comparison Report
- Good Clean Gardens
- Directional Signage
- Street Signage
- An understanding of your legal rights and responsibilities
- A4 Flyers with Floor Plan
- A method to capture data and follow-up with buyers
Sell My Home - Selling Fees
On average, a DIY seller will invest approx $2500 and will need to show the property at least 6-10 times (that’s 6 to 10 weekends lost). For the purpose of this excercise, let’s assume a home sells for $400,000. We can compare the fees. Bear in mind, on average, an agent will get a 3% increase in the sale price compared to a homeowner.
So, let’s take that into account in the table to the right.
Let’s assume the seller got $400k exactly. Less the fees = $397,500
The agent sells for 3% more at $412,000 less the fees = $400,404. The agent marketing fees are usually $2,000, and this leaves the seller with $398,404.
An agent will not be emotionally invested in the sale and can usually deliver an optimum outcome. They also take the risk and deliver their services on weekends, leaving you to live your life freely.
DIY vs Agent - key data
How will a Real Estate Agent List My Property?
A good real estate agency will have access to a range of buyers seeking a Mackay property. They accumulate these buyers from previous open homes, or from direct contact into their agency. A good agent will contact their pre-registered buyers directly before investing time into a marketing roll-out. This may attract a quick sale for you..
Other than reaching out to their existing buyer database, a good real estate agent will list your property on websites such as realestate.com.au and domain.com.au, among several other 2nd tier portals.
They will always invest in brochures, and drop these in adjoining streets around your property. Quite often, a buyer emerges from a nearby property as they might have family wanting to be close to them or perhaps they are a rental tenant and want to purchase in the same area.
Good quality signage along with a strong marketing plan that is executed well rounds out the sales process. An agent will take the open inspections on your behalf and manage the buyer feedback. Once the house has gone from “for sale” to “sold”, the real estate agent will arrange the sales paperwork for you to complete the sale.
Celebrate the Sale
Now it’s time to celebrate the sale of your Mackay home. If you need advice and wish to speak with a Mackay Real Estate Agent that can deliver an outstanding sale price for your home, contact us.