When a buyer seeks to purchase a home they often look for ‘faults’, or reasons why the property should be valued at a much lower price. Typically, an experienced agent will spot this tactic and have a range of answers prepared for the intended buyer. On the other hand, if you are the homeowner and you face a buyer, this conversation can become awkward and feel like a personal threat. If the buyer ‘feels’ friction between the homeowner and themselves, this often leads to the buyer walking away. We’ve seen cases where the buyers refuse to make an offer because they don’t want to offend the seller (homeowner).
Another common issue is the sellers lack of local market knowledge. In some cases, we see the homeowner agree to the first offer they receive, and often, the offer they receive is under market value. Understanding recent sales in your area, as well as upcoming development and infrastructure can impact the value of your property.
There are other costs and factors you may need to consider, such as, getting quality photos taken of your property, styling the property professionally for sale, signage, flyers, etc.
There are ‘package’ deals for $695 all the way up to $2595, each package has set inclusions and exclusions.
If you think you’re a gun salesperson and have the capability to fetch the best price for your Mackay property, then this approach might suit you.
Before you take a leap though, let’s consider what we rethink are the must-have when listing your property for sale.
Your personality will determine whether you are a natural-born seller and negotiator. Are you the kind of person who has a good ‘poker-face’? What would happen if the buyer tried to ‘lowball’ you with a sub-par offer? Do you understand the art of negotiation? Having an impartial, non-judgemental, professional sales agent in your corner is worth the small commission fee.
On average, a DIY seller will invest approx $1695 and will need to show the property at least 6-10 times (that’s 6 to 10 weekends lost). If we take an average sale price in Mackay for a small home at $350,000 and compare the fees, this is what we end up with. On average, an agent will get a 2% increase in the sale price compared to a homeowner.
So, let’s take that into account in the table to the right:
|LIST PRICE $350,000||TOTAL FEE||ACTUAL SALE PRICE||YOUR PROFIT|
A good real estate agency will have access to a range of buyers seeking a Mackay property. They accumulate these buyers from previous open homes, or from direct contact into their agency. A good agent will contact their pre-registered buyers directly before investing time into a marketing roll-out. This may attract a quick sale for you..
Other than reaching out to their existing buyer database, a good real estate agent will list your property on websites such as realestate.com.au and domain.com.au, among several other 2nd tier portals.
They will always invest in brochures, and drop these in adjoining streets around your property. Quite often, a buyer emerges from a nearby property as they might have family wanting to be close to them or perhaps they are a rental tenant and want to purchase in the same area.
Good quality signage along with a strong marketing plan that is executed well rounds out the sales process. An agent will take the open inspections on your behalf and manage the buyer feedback. Once the house has gone from “for sale” to “sold”, the real estate agent will arrange the sales paperwork for you to complete the sale.
Now it’s time to celebrate the sale of your Mackay home. If you need advice and wish to speak with a Mackay Real Estate Agent that can deliver an outstanding sale price for your home, contact us.